Modern MBA

Data

Disney Parks

Disney’s theme park and resort arm, the most visited parks on earth and the source of most of the company’s profit.

5 figures on Disney Parks, drawn from 3 Modern MBA case studies.

The figures

US dollars2

Against its own chart
Annual theme park earnings · 2022$17,066M1st of 4 · top $17,066MWhy regional amusement parks are dying
Annual theme park earnings · 2019$15,440M1st of 4 · top $15,440MWhy regional amusement parks are dying

Percentages2

Against its own chart
Annual operating margin31%4th of 7 · top 70%Why arcades never actually died
Operating margin31%5th of 6 · top 70%How much a haunted house actually makes

Counts1

Against its own chart
Amusement parks by operator, water parks excluded63rd of 4 · top 15Why regional amusement parks are dying

Case studies covering Disney Parks

Case study — Media & entertainmentHow much a haunted house actually makesA haunted house has six weekends a year to make its money back. The good ones out-earn Disney Parks on margin.12 min readCase study — Media & entertainmentWhy arcades never actually diedConsoles killed the arcade market. They did not kill the arcade business — it just stopped being about games.14 min readCase study — Media & entertainmentWhy regional amusement parks are dyingA decade of growth moved the average ticket from $21.26 to $24.86, and in-park spend by about a dollar.13 min read