Disney Parks

Disney’s theme park and resort arm, the most visited parks on earth and the source of most of the company’s profit.
5 figures on Disney Parks, drawn from 3 Modern MBA case studies.
The figures
US dollars2
| Against its own chart | |||
|---|---|---|---|
| Annual theme park earnings · 2022 | $17,066M | 1st of 4 · top $17,066M | Why regional amusement parks are dying |
| Annual theme park earnings · 2019 | $15,440M | 1st of 4 · top $15,440M | Why regional amusement parks are dying |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Annual operating margin | 31% | 4th of 7 · top 70% | Why arcades never actually died |
| Operating margin | 31% | 5th of 6 · top 70% | How much a haunted house actually makes |
Counts1
| Against its own chart | |||
|---|---|---|---|
| Amusement parks by operator, water parks excluded | 6 | 3rd of 4 · top 15 | Why regional amusement parks are dying |
Case studies covering Disney Parks
Case study — Media & entertainmentHow much a haunted house actually makesA haunted house has six weekends a year to make its money back. The good ones out-earn Disney Parks on margin.12 min read
Case study — Media & entertainmentWhy arcades never actually diedConsoles killed the arcade market. They did not kill the arcade business — it just stopped being about games.14 min read
Case study — Media & entertainmentWhy regional amusement parks are dyingA decade of growth moved the average ticket from $21.26 to $24.86, and in-park spend by about a dollar.13 min read