Modern MBA

Travel

Airlines, cruise lines, hotels, rental cars, carmakers, and public transit all run on expensive machinery, and the business turns on who owns it. Fleet cost, load factors, and subsidy — every Modern MBA episode on the industry, in writing.

8 case studies

Case study — TravelWhy Asian airlines are so much betterAsian carriers deliver a service Americans barely recognize. American airlines earn more doing far less.11 min readCase study — TravelWhy almost no luxury carmaker makes moneyToyota sells 10.3 million cars a year. McLaren sells 2,137. Only two exotic makers have made that arithmetic work.16 min readCase study — TravelWhy American public transit sucksNew York's subway loses $8.5 billion a year. Tokyo turns a 15% profit on an older system carrying more people.17 min readCase study — TravelWhy Chinese EVs are so far aheadCheaper, faster and better equipped than anything the West sells, and cheap labor has nothing to do with it.10 min readCase study — TravelWhy car rental is such a bad businessMargins as thin as an airline, and the companies make more money selling the cars than renting them out.10 min readCase study — TravelHow cruise ships actually make moneyAirlines carried 4.5 billion passengers the year cruises carried 29 million — and the cruise lines earned the better margin.15 min readCase study — TravelWhy budget airlines stopped winningThe low-cost carriers say the industry is rigged. It isn't. The legacy carriers just copied the only thing they had.16 min readCase study — TravelWhy Airbnb never killed the hotel industryHilton owns under 2% of its rooms. Marriott owns 1%. Wyndham owns none. The incumbents were already platforms.8 min read