Dollar Tree
American discount chain with more than 8,000 stores, which priced every item at a dollar for over thirty years.
6 figures on Dollar Tree, drawn from 2 Modern MBA case studies.
The figures
US dollars4
| Against its own chart | |||
|---|---|---|---|
| Annual revenue by banner · 2020 | $13B | 1st of 3 · top $13B | How Dollar Tree makes money selling everything for a dollar |
| Annual revenue by banner · 2021 | $13B | 1st of 3 · top $13B | How Dollar Tree makes money selling everything for a dollar |
| Annual revenue by banner · 2019 | $12B | 3rd of 3 · top $13B | How Dollar Tree makes money selling everything for a dollar |
| Average annual sales per store, 2021 | $1.7M | 3rd of 3 · top $78M | How Dollar Tree makes money selling everything for a dollar |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Annual gross margin, 2021 | 30.5% | 1st of 3 · top 30.5% | How Dollar Tree makes money selling everything for a dollar |
| Average operating margin over the last decade | 6.3% | 2nd of 8 · top 8.9% | Why self-checkout didn't replace cashiers |
Case studies covering Dollar Tree
Case study — Retail & brandsWhy self-checkout didn't replace cashiersAmazon's cashierless store was a thousand people in India watching cameras. Every retailer copied it anyway.15 min read
Case study — Retail & brandsHow Dollar Tree makes money selling everything for a dollarA fifteenth the size of a Walmart, a better gross margin than either giant, and 700 new stores while Target opened 58.10 min read