Dollar Tree
American discount chain with more than 8,000 stores, which priced every item at a dollar for over thirty years.
6 figures on Dollar Tree, drawn from 2 Modern MBA case studies.
The figures
US dollars4
| Against its own chart | |||
|---|---|---|---|
| Annual revenue by banner · 2020 | $13B | 1st of 3 · top $13B | How Dollar Tree makes money selling everything for a dollar |
| Annual revenue by banner · 2021 | $13B | 1st of 3 · top $13B | How Dollar Tree makes money selling everything for a dollar |
| Annual revenue by banner · 2019 | $12B | 3rd of 3 · top $13B | How Dollar Tree makes money selling everything for a dollar |
| Average annual sales per store, 2021 | $1.7M | 3rd of 3 · top $78M | How Dollar Tree makes money selling everything for a dollar |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Annual gross margin, 2021 | 30.5% | 1st of 3 · top 30.5% | How Dollar Tree makes money selling everything for a dollar |
| Average operating margin over the last decade | 6.3% | 2nd of 8 · top 8.9% | Why self-checkout didn't replace cashiers |
Case studies covering Dollar Tree
Case study — Retail & brandsWhy self-checkout didn't replace cashiersAmazon's cashierless store was a thousand people in India watching cameras. Every retailer copied it anyway.15 min read
Case study — Retail & brandsHow Dollar Tree makes money selling everything for a dollarA fifteenth the size of a Walmart, a better gross margin than either giant, and 700 new stores while Target opened 58.10 min readNew episodes
Don’t let an algorithm decide what you get to see.
Get an email the moment a new episode drops, with commentary that never made the final cut.