The largest social network ever built, at about three billion monthly users, and the American product Meta was founded on.
18 figures on Facebook, drawn from 3 Modern MBA case studies.
The figures
US dollars7
| Against its own chart | |||
|---|---|---|---|
| Revenue in the years around Twitter's IPO · 2013 | $7,870M | 1st of 4 · top $7,870M | Why Twitter never made money |
| Revenue in the years around Twitter's IPO · 2012 | $5,080M | 2nd of 4 · top $7,870M | Why Twitter never made money |
| Revenue in the years around Twitter's IPO · 2011 | $3,710M | 3rd of 4 · top $7,870M | Why Twitter never made money |
| Revenue in the years around Twitter's IPO · 2010 | $1,970M | 4th of 4 · top $7,870M | Why Twitter never made money |
| Operating expense and result at the IPO · Net income / loss | $1,500M | 1st of 2 · top $1,500M | Why Twitter never made money |
| Operating expense and result at the IPO · Go-to-market expense | −$997M | 2nd of 2 · worst −$997M | Why Twitter never made money |
| Operating expense and result at the IPO · R&D expense | −$1,415M | 2nd of 2 · worst −$1,415M | Why Twitter never made money |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Annual operating margins of the leading tech companies · 2016 | 45% | 1st of 4 · top 45% | Why AI is just big data again |
| Annual operating margins of the leading tech companies · 2009 | 34% | 3rd of 4 · top 35% | Why AI is just big data again |
Counts9
| Against its own chart | |||
|---|---|---|---|
| Average monthly visits by site, in millions · 2017 | 28M | 1st of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2018 | 28M | 1st of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2019 | 28M | 1st of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2016 | 27M | 4th of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2015 | 24M | 5th of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2014 | 21M | 6th of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2013 | 16M | 7th of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2012 | 11M | 8th of 9 · top 28M | Why free content never became a business |
| Average monthly visits by site, in millions · 2011 | 7M | 9th of 9 · top 28M | Why free content never became a business |
Case studies covering Facebook
Case study — TechnologyWhy Twitter never made moneyA Facebook user was worth $8 to advertisers. A Twitter user was worth $2.75. Everything else follows from that.12 min read
Case study — Media & entertainmentWhy free content never became a businessBuzzFeed's advertising revenue has never once covered what it costs to make the content. That is the whole story.13 min read
Case study — TechnologyWhy AI is just big data againBig data was sold for a decade and produced nothing. The same players are running the identical playbook with AI.15 min read