For the Win
A Los Angeles smashburger group whose portfolio-wide 25% margin beats Shake Shack, on a $30 average order.
4 figures on For the Win, drawn from 2 Modern MBA case studies.
The figures
US dollars3
| Against its own chart | |||
|---|---|---|---|
| Average annual sales, against the chains and against other independent concepts covered on this channel | $2.2M | 4th of 8 · top $2.8M | How much a Texas BBQ joint actually makes |
| Average order size by chain and concept | $30 | 1st of 9 · top $30 | Why fast food can't make a good burger |
| Average price for a double cheeseburger and fries across Los Angeles | $17.45 | 3rd of 9 · top $20.58 | Why fast food can't make a good burger |
Percentages1
| Against its own chart | |||
|---|---|---|---|
| Average store-level operating margin by chain and concept | 25% | 1st of 9 · top 25% | Why fast food can't make a good burger |
Case studies covering For the Win
Case study — Food & beverageWhy fast food can't make a good burgerMcDonald's makes more from rent than from food. That is why it can't fix the burger — and why four LA independents can.13 min read
Case study — Food & beverageHow much a Texas BBQ joint actually makesOne in three fail, brisket yields 40%, and the biggest variable in whether you survive is one magazine editor's palate.16 min read