The American search engine that answers roughly nine of every ten searches worldwide, and sells the advertising beside them.
12 figures on Google, drawn from 2 Modern MBA case studies.
The figures
US dollars2
| Against its own chart | |||
|---|---|---|---|
| Annual revenue in billions, 2023–24 | $340B | 3rd of 9 · top $648B | Why self-checkout didn't replace cashiers |
| Value of $1,000 invested in 2010 and held to 2019 | $4,345 | 6th of 7 · top $41,255 | Why self-checkout didn't replace cashiers |
Percentages1
| Against its own chart | |||
|---|---|---|---|
| Gross margins of technology companies against retailers, 2019 | 56% | 3rd of 10 · top 82% | Why self-checkout didn't replace cashiers |
Counts9
| Against its own chart | |||
|---|---|---|---|
| Average monthly visits by site, in millions · 2019 | 74M | 1st of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2018 | 66M | 2nd of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2017 | 54M | 3rd of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2016 | 41M | 4th of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2015 | 30M | 5th of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2014 | 26M | 6th of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2013 | 20M | 7th of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2012 | 17M | 8th of 9 · top 74M | Why free content never became a business |
| Average monthly visits by site, in millions · 2011 | 14M | 9th of 9 · top 74M | Why free content never became a business |
Case studies covering Google
Case study — Media & entertainmentWhy free content never became a businessBuzzFeed's advertising revenue has never once covered what it costs to make the content. That is the whole story.13 min read
Case study — Retail & brandsWhy self-checkout didn't replace cashiersAmazon's cashierless store was a thousand people in India watching cameras. Every retailer copied it anyway.15 min readNew episodes
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