Shopify
Canadian company whose software runs roughly a tenth of American online sales, the largest e-commerce platform after Amazon itself.
4 figures on Shopify, drawn from 3 Modern MBA case studies.
The figures
US dollars2
| Against its own chart | |||
|---|---|---|---|
| Operating income in 2022, in millions of dollars | −$822M | 3rd of 7 · top $1,802M | Why the scooter startups all went bankrupt |
| Operating income of the leading B2B enterprise tech companies, 2024, in millions | −$1,418M | 8th of 8 · top $387M | Why AI is just big data again |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Tech stocks with the greatest appreciation in valuation since IPO, 2012 to 2024 | 7,207% | 1st of 8 · top 7,207% | Why AI is just big data again |
| Gross margins of technology companies against retailers, 2019 | 55% | 4th of 10 · top 82% | Why self-checkout didn't replace cashiers |
Case studies covering Shopify
Case study — TechnologyWhy the scooter startups all went bankruptA Bird scooter grossed $2,000 a year, cost $1,300 to buy and $1,000 to maintain. It lost money on every vehicle, always.15 min read
Case study — Retail & brandsWhy self-checkout didn't replace cashiersAmazon's cashierless store was a thousand people in India watching cameras. Every retailer copied it anyway.15 min read
Case study — TechnologyWhy AI is just big data againBig data was sold for a decade and produced nothing. The same players are running the identical playbook with AI.15 min read