Snap
American technology company behind Snapchat, which made the disappearing message a mainstream format and has rarely turned a profit.
5 figures on Snap, drawn from 4 Modern MBA case studies.
The figures
US dollars3
| Against its own chart | |||
|---|---|---|---|
| Operating income of the largest data-driven consumer startups, 2016, in millions | −$520M | 7th of 7 · worst −$520M | Why AI is just big data again |
| Operating income of the largest venture-backed tech startups, 2022, in millions | −$1,395M | 8th of 12 · top $1,802M | Why AI is just big data again |
| Operating income in 2022, in millions of dollars | −$1,395M | 6th of 7 · top $1,802M | Why the scooter startups all went bankrupt |
Percentages1
| Against its own chart | |||
|---|---|---|---|
| Gross margins of technology companies against retailers, 2019 | 48% | 5th of 10 · top 82% | Why self-checkout didn't replace cashiers |
Counts1
| Against its own chart | |||
|---|---|---|---|
| Daily active users at the end of 2017 | 166M | 2nd of 2 · top 250M | Why Facebook bet everything on the metaverse |
Case studies covering Snap
Case study — TechnologyWhy the scooter startups all went bankruptA Bird scooter grossed $2,000 a year, cost $1,300 to buy and $1,000 to maintain. It lost money on every vehicle, always.15 min read
Case study — Retail & brandsWhy self-checkout didn't replace cashiersAmazon's cashierless store was a thousand people in India watching cameras. Every retailer copied it anyway.15 min read
Case study — TechnologyWhy AI is just big data againBig data was sold for a decade and produced nothing. The same players are running the identical playbook with AI.15 min read
Case study — TechnologyWhy Facebook bet everything on the metaverseOne iOS setting cost $10 billion in profit. The metaverse is what a company does when it cannot own the device.9 min read