The site that made the short public post a format everyone copied, now operating as X and far smaller than Facebook.
8 figures on Twitter, drawn from 2 Modern MBA case studies.
The figures
US dollars8
| Against its own chart | |||
|---|---|---|---|
| Revenue in the years around Twitter's IPO · 2013 | $664M | 1st of 4 · top $664M | Why Twitter never made money |
| Revenue in the years around Twitter's IPO · 2012 | $316M | 2nd of 4 · top $664M | Why Twitter never made money |
| Revenue in the years around Twitter's IPO · 2011 | $106M | 3rd of 4 · top $664M | Why Twitter never made money |
| Revenue in the years around Twitter's IPO · 2010 | $28M | 4th of 4 · top $664M | Why Twitter never made money |
| Operating expense and result at the IPO · Go-to-market expense | −$316M | 1st of 2 · worst −$997M | Why Twitter never made money |
| Operating income of the largest data-driven consumer startups, 2016, in millions | −$367M | 6th of 7 · worst −$520M | Why AI is just big data again |
| Operating expense and result at the IPO · R&D expense | −$593M | 1st of 2 · worst −$1,415M | Why Twitter never made money |
| Operating expense and result at the IPO · Net income / loss | −$645M | 2nd of 2 · top $1,500M | Why Twitter never made money |
Case studies covering Twitter
Case study — TechnologyWhy Twitter never made moneyA Facebook user was worth $8 to advertisers. A Twitter user was worth $2.75. Everything else follows from that.12 min read
Case study — TechnologyWhy AI is just big data againBig data was sold for a decade and produced nothing. The same players are running the identical playbook with AI.15 min readNew episodes
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