Universal
American film studio and theme park operator owned by Comcast, and the studio behind the highest-grossing animated franchise ever, Despicable Me.
5 figures on Universal, drawn from 3 Modern MBA case studies.
The figures
US dollars2
| Against its own chart | |||
|---|---|---|---|
| Annual theme park earnings · 2022 | $7,541M | 2nd of 4 · top $17,066M | Why regional amusement parks are dying |
| Annual theme park earnings · 2019 | $5,933M | 2nd of 4 · top $15,440M | Why regional amusement parks are dying |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Share of domestic ticket revenue typically kept by the studio | 55% | 2nd of 7 · top 60% | Why movie theaters survive off popcorn |
| Operating margin | 44% | 3rd of 6 · top 70% | How much a haunted house actually makes |
Counts1
| Against its own chart | |||
|---|---|---|---|
| Amusement parks by operator, water parks excluded | 5 | 4th of 4 · top 15 | Why regional amusement parks are dying |
Case studies covering Universal
Case study — Media & entertainmentHow much a haunted house actually makesA haunted house has six weekends a year to make its money back. The good ones out-earn Disney Parks on margin.12 min read
Case study — Media & entertainmentWhy movie theaters survive off popcornTheaters keep less than half your ticket and lose money on the film. The popcorn is not a joke, it is the plan.10 min read
Case study — Media & entertainmentWhy regional amusement parks are dyingA decade of growth moved the average ticket from $21.26 to $24.86, and in-park spend by about a dollar.13 min read