Apple
Maker of the iPhone and Mac, and the American company that earns most of the profit in the global phone business.
4 figures on Apple, drawn from 2 Modern MBA case studies.
The figures
US dollars3
| Against its own chart | |||
|---|---|---|---|
| Market capitalization of the world's most valuable companies in 2024 | $3,358B | 1st of 10 · top $3,358B | Why Ozempic is so expensive |
| Annual revenue in billions, 2023–24 | $391B | 2nd of 9 · top $648B | Why self-checkout didn't replace cashiers |
| Value of $1,000 invested in 2010 and held to 2019 | $9,781 | 3rd of 7 · top $41,255 | Why self-checkout didn't replace cashiers |
Percentages1
| Against its own chart | |||
|---|---|---|---|
| Gross margins of technology companies against retailers, 2019 | 39% | 6th of 10 · top 82% | Why self-checkout didn't replace cashiers |
Case studies covering Apple
Case study — ServicesWhy Ozempic is so expensiveThe same two companies that quintupled the price of insulin now want obesity classified as a disease.16 min read
Case study — Retail & brandsWhy self-checkout didn't replace cashiersAmazon's cashierless store was a thousand people in India watching cameras. Every retailer copied it anyway.15 min readNew episodes
Don’t let an algorithm decide what you get to see.
Get an email the moment a new episode drops, with commentary that never made the final cut.