BuzzFeed
American digital media company that made the listicle and the quiz into a business, and turned down $650 million from Disney.
6 figures on BuzzFeed, drawn from 2 Modern MBA case studies.
The figures
US dollars4
| Against its own chart | |||
|---|---|---|---|
| Venture capital raised, in millions · 2015 | $200M | 1st of 4 · top $200M | Why free content never became a business |
| Venture capital raised, in millions · 2017 | $200M | 1st of 4 · top $200M | Why free content never became a business |
| Venture capital raised, in millions · 2014 | $50M | 3rd of 4 · top $200M | Why free content never became a business |
| Venture capital raised, in millions · 2013 | $19M | 4th of 4 · top $200M | Why free content never became a business |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Gross margin against the media companies these organizations benchmarked themselves on | 44% | 2nd of 4 · top 49% | Why esports collapsed and who got paid for it |
| Most recent five-year average operating margin by publisher | −14% | 4th of 5 · top 14% | Why free content never became a business |
Case studies covering BuzzFeed
Case study — Media & entertainmentWhy free content never became a businessBuzzFeed's advertising revenue has never once covered what it costs to make the content. That is the whole story.13 min read
Case study — Media & entertainmentWhy esports collapsed and who got paid for itThe audience never left. The money still vanished. That makes this a story about who was selling, not about fans.16 min read