Del Taco
America’s second-biggest Mexican fast-food chain after Taco Bell, though most of its 600 restaurants sit in California and the Southwest.
4 figures on Del Taco, drawn from 3 Modern MBA case studies.
The figures
US dollars2
| Against its own chart | |||
|---|---|---|---|
| Average annual gross earnings of a single brick-and-mortar location | $1,603,000 | 3rd of 4 · top $1,950,000 | How much a taco truck actually makes |
| Average check size against leading restaurant chains | $6.17 | 9th of 10 · top $26.50 | How much a taco truck actually makes |
Percentages1
| Against its own chart | |||
|---|---|---|---|
| Store-level operating margin by restaurant chain in 2022 | 17% | 3rd of 13 · top 24% | Why Taco Bell got so expensive |
Measures1
| Against its own chart | |||
|---|---|---|---|
| Average size of a domestic store, in square feet | 2,300 | 4th of 7 · top 4,000 | How Papa John’s buried Papa John |
Case studies covering Del Taco
Case study — Food & beverageHow Papa John’s buried Papa JohnSix regimes in thirty years, four of them engineered by the founder. The filings contradict his version.13 min read
Case study — Food & beverageWhy Taco Bell got so expensiveThe most profitable chain in fast food is being squeezed hardest, and the reason is KFC and Pizza Hut.11 min read
Case study — Food & beverageHow much a taco truck actually makesTwo sisters run fifteen unbranded taco stands in LA grossing $7.58M a year. Almost nobody knows the business exists.11 min read