Dior
French luxury house, LVMH’s second largest fashion brand after Louis Vuitton, and the label that introduced the 1947 New Look.
4 figures on Dior, drawn from 2 Modern MBA case studies.
The figures
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Share of the women’s loafer range by type, 2020 · Classics | 56% | 4th of 5 · top 100% | Why Hermès bags are so hard to buy |
| Share of the women’s loafer range by type, 2020 · Fashion oriented | 44% | 2nd of 5 · top 49% | Why Hermès bags are so hard to buy |
Counts1
| Against its own chart | |||
|---|---|---|---|
| Age of the emerging luxury outerwear brands against their established peers | 76 | 5th of 7 · top 186 | How a $1,000 jacket became a luxury brand |
Durations1
| Against its own chart | |||
|---|---|---|---|
| Age of today's biggest luxury brands, in years since founding | 76 | 9th of 9 · top 186 | How a $1,000 jacket became a luxury brand |
Case studies covering Dior
Case study — Retail & brandsHow a $1,000 jacket became a luxury brandCanada Goose built a real luxury brand in ten years. The margins prove it. The share price says it may not matter.14 min read
Case study — Retail & brandsWhy Hermès bags are so hard to buyGucci spends 12% of revenue on advertising. Hermès spends 4%, makes you earn the bag, and its products appreciate 14.2%.9 min read