Domino’s
The world’s largest pizza chain, an American delivery company with about 21,000 stores and a supply chain it owns.
13 figures on Domino’s, drawn from 5 Modern MBA case studies.
The figures
US dollars6
| Against its own chart | |||
|---|---|---|---|
| Revenue by segment in 2022 · Supply chain sales | $2,755M | 1st of 3 · top $2,755M | How Papa John’s buried Papa John |
| Revenue by segment in 2022 · Franchise royalties | $851M | 2nd of 3 · top $2,755M | How Papa John’s buried Papa John |
| Revenue by segment in 2022 · Company restaurant sales | $446M | 3rd of 3 · top $2,755M | How Papa John’s buried Papa John |
| Average annual sales | $1.3M | 5th of 9 · top $6.3M | Why pizza is the best restaurant business |
| Average gross revenue per store by brand, 2000 | $533,617 | 7th of 8 · top $1,600,000 | Why Crumbl won't last |
| Average cost to open a store, excluding real estate | $0.45M | 7th of 7 · top $1.42M | Why pizza is the best restaurant business |
Percentages1
| Against its own chart | |||
|---|---|---|---|
| Store-level operating margin by restaurant chain in 2022 | 15% | 8th of 13 · top 24% | Why Taco Bell got so expensive |
Counts4
| Against its own chart | |||
|---|---|---|---|
| Store counts at home against everywhere else, 2022 · International | 13,194 | 3rd of 6 · top 26,831 | Why Taco Bell got so expensive |
| Worldwide store count across John Schnatter’s first run · 2004 | 7,757 | 2nd of 3 · top 12,274 | How Papa John’s buried Papa John |
| Worldwide store count across John Schnatter’s first run · 2000 | 6,977 | 2nd of 3 · top 12,084 | How Papa John’s buried Papa John |
| Store counts at home against everywhere else, 2022 · United States | 6,686 | 4th of 6 · top 13,444 | Why Taco Bell got so expensive |
Measures2
| Against its own chart | |||
|---|---|---|---|
| Average size of a domestic store, in square feet | 1,500 | 6th of 7 · top 4,000 | How Papa John’s buried Papa John |
| Retail footprint in square feet | 1,250 | 3rd of 7 · top 1,700 | Why omakase is suddenly everywhere |
Case studies covering Domino’s
Case study — Food & beverageHow Papa John’s buried Papa JohnSix regimes in thirty years, four of them engineered by the founder. The filings contradict his version.13 min read
Case study — Food & beverageWhy omakase is suddenly everywhereNo servers, no walk-ins, no storefront, revenue booked before the door opens. Omakase deleted every cost that kills a restaurant.11 min read
Case study — Food & beverageWhy pizza is the best restaurant businessThe one restaurant category where independents beat the chains on margin and almost nobody goes bankrupt.10 min read
Case study — Food & beverageWhy Taco Bell got so expensiveThe most profitable chain in fast food is being squeezed hardest, and the reason is KFC and Pizza Hut.11 min read
Case study — Food & beverageWhy Crumbl won't lastMrs. Fields had its decade too. Crumbl store margins fell from 30% to 10% while corporate went from $4M to $152M.15 min read