Dunkin'
The world’s largest doughnut chain and America’s number two in coffee, with about 9,500 American shops, densest in New England.
12 figures on Dunkin', drawn from 2 Modern MBA case studies.
The figures
US dollars7
| Against its own chart | |||
|---|---|---|---|
| Average annual earnings of a store by chain, in thousands of dollars · Year 3 | $766K | 1st of 3 · top $766K | Why donut shops out-earn Krispy Kreme |
| Average gross earnings per location, in thousands of dollars | $766K | 1st of 3 · top $766K | Why donut shops out-earn Krispy Kreme |
| Lola's projected first-year gross earnings against the others, in thousands of dollars | $766K | 1st of 4 · top $766K | Why donut shops out-earn Krispy Kreme |
| Average annual earnings of a store by chain, in thousands of dollars · Year 2 | $743K | 2nd of 3 · top $766K | Why donut shops out-earn Krispy Kreme |
| Average annual earnings of a store by chain, in thousands of dollars · Year 1 | $733K | 3rd of 3 · top $766K | Why donut shops out-earn Krispy Kreme |
| Average price of a dozen donuts, 2024 | $14 | 3rd of 4 · top $45 | Why donut shops out-earn Krispy Kreme |
| Average spend per order | $11 | 5th of 8 · top $15 | Why bubble tea is so profitable |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Store-level operating margin | 33% | 3rd of 8 · top 40% | Why bubble tea is so profitable |
| Annual operating margins | 33% | 2nd of 8 · top 40% | Why donut shops out-earn Krispy Kreme |
Counts3
| Against its own chart | |||
|---|---|---|---|
| Number of stores worldwide · Year 3 | 13,137 | 1st of 3 · top 13,137 | Why donut shops out-earn Krispy Kreme |
| Number of stores worldwide · Year 2 | 12,871 | 2nd of 3 · top 13,137 | Why donut shops out-earn Krispy Kreme |
| Number of stores worldwide · Year 1 | 12,538 | 3rd of 3 · top 13,137 | Why donut shops out-earn Krispy Kreme |
Case studies covering Dunkin'
Case study — Food & beverageWhy donut shops out-earn Krispy KremeThe average Krispy Kreme grosses $119K a year. A 650 sq ft Portland shop grosses $600K at a 40% margin.12 min read
Case study — Food & beverageWhy bubble tea is so profitableA Sawtelle boba shop grosses $1.08M at a 30% store margin on $9 orders. The moat is the supply chain, not the brand.11 min read