Data
Gap
American clothing retailer, among the largest in the country, which also owns Old Navy, Banana Republic and Athleta.
8 figures on Gap, drawn from 3 Modern MBA case studies.
The figures
Percentages5
| | Against its own chart | |
|---|
| Cost of product as a share of revenue, 2022, against the gross margin it leaves behind · Cost of product | 66% | 1st of 7 · top 66% | How a $1,000 jacket became a luxury brand |
|---|
| Selling, general and administrative costs as a share of revenue, 2022 | 35% | 7th of 8 · top 59% | How a $1,000 jacket became a luxury brand |
|---|
| Cost of product as a share of revenue, 2022, against the gross margin it leaves behind · Gross margin | 34% | 7th of 7 · top 76% | How a $1,000 jacket became a luxury brand |
|---|
| Canada Goose's wholesale operating margin — its least profitable channel — against the overall margins of the mass market | 5% | 8th of 8 · top 32% | How a $1,000 jacket became a luxury brand |
|---|
| Overall operating margin, 2022 | 5% | 9th of 9 · top 41% | How a $1,000 jacket became a luxury brand |
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Durations1
| | Against its own chart | |
|---|
| Duration of chief executive searches at large companies, in months | 12.6 mo | 2nd of 9 · top 13.5 mo | Why Chipotle got so much worse |
|---|
Case studies covering Gap
Case study — Retail & brandsWhy UNIQLO makes more money than GucciSame playbook, three outcomes. The only variable was whether the boss knew what stage he was in.16 min read
Case study — Retail & brandsHow a $1,000 jacket became a luxury brandCanada Goose built a real luxury brand in ten years. The margins prove it. The share price says it may not matter.14 min read
Case study — Food & beverageWhy Chipotle got so much worseA weekly staple became a byword for small portions and high prices in under ten years. Here is what broke.10 min read