Legacy NYC
A sneaker resale boutique whose best store grossed $11 million at the 2021 peak, four times an average Foot Locker.
4 figures on Legacy NYC, drawn from 2 Modern MBA case studies.
The figures
US dollars2
| Against its own chart | |||
|---|---|---|---|
| Average store revenue in 2023 | $7,000,000 | 1st of 6 · top $7,000,000 | Why the sneaker market collapsed |
| Average order value in 2023 | $286 | 1st of 7 · top $286 | Why the sneaker market collapsed |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Operating margin of a full-time card vendor against other secondary-market businesses | 25% | 2nd of 6 · top 54% | Why Pokemon cards are worth so much money |
| Store-level operating margin in 2023 | 24% | 2nd of 6 · top 25% | Why the sneaker market collapsed |
Case studies covering Legacy NYC
Case study — Media & entertainmentWhy Pokemon cards are worth so much moneyA piece of cardboard printed in 1999 sold for $420,000. What sets the price is not rarity or nostalgia.11 min read
Case study — Retail & brandsWhy the sneaker market collapsedStimulus money made everyone a reseller. What survived is the people who can price a used shoe from memory.11 min read