Sony

Japanese electronics and entertainment group behind PlayStation, and the world’s biggest supplier of the image sensors inside phone cameras.
9 figures on Sony, drawn from 3 Modern MBA case studies.
The figures
Percentages9
| Against its own chart | |||
|---|---|---|---|
| Share of domestic ticket revenue typically kept by the studio | 53% | 4th of 7 · top 60% | Why movie theaters survive off popcorn |
| Gross margins of consumer electronics companies against consumer software | 34% | 6th of 9 · top 89% | Why Insta360 beat GoPro at its own game |
| Operating margin of the two gaming divisions · 2018 | 14% | 1st of 7 · top 14% | Why Xbox lost the console wars |
| Operating margin of the two gaming divisions · 2019 | 12% | 2nd of 7 · top 14% | Why Xbox lost the console wars |
| Operating margin of the two gaming divisions · 2017 | 9% | 3rd of 7 · top 14% | Why Xbox lost the console wars |
| Operating margin of the two gaming divisions · 2016 | 8% | 4th of 7 · top 14% | Why Xbox lost the console wars |
| Operating margin of the two gaming divisions · 2015 | 6% | 5th of 7 · top 14% | Why Xbox lost the console wars |
| Operating margin of the two gaming divisions · 2014 | 4% | 6th of 7 · top 14% | Why Xbox lost the console wars |
| Operating margin of the two gaming divisions · 2013 | −1% | 7th of 7 · top 14% | Why Xbox lost the console wars |
Case studies covering Sony
Case study — TechnologyWhy Insta360 beat GoPro at its own gameGoPro invented the category. A startup took 82% of the market and now owns a future that nobody thought was possible.10 min read
Case study — Media & entertainmentWhy movie theaters survive off popcornTheaters keep less than half your ticket and lose money on the film. The popcorn is not a joke, it is the plan.10 min read
Case study — Media & entertainmentWhy Xbox lost the console warsFrom defining a console generation to a distant third twice running, and the cause was never the hardware.10 min read