7 Miles
An independent Los Angeles boba shop whose Sawtelle store grosses about $1.1 million a year at a 30% margin.
12 figures on 7 Miles, drawn from 4 Modern MBA case studies.
The figures
US dollars8
| Against its own chart | |||
|---|---|---|---|
| Annual revenue against total operating costs · Revenue | $1,080,000 | 3rd of 7 · top $1,950,000 | How much a haunted house actually makes |
| Average annual revenue per store | $1,080,000 | 1st of 6 · top $1,080,000 | Why bubble tea is so profitable |
| Average customer spend, against other concepts covered on this channel | $9 | 9th of 9 · top $550 | Why nobody wants to own ice cream anymore |
| Average spend per order | $9 | 7th of 8 · top $15 | Why bubble tea is so profitable |
| Cheapest and most expensive drink on each menu, 2024 · Most expensive drink | $7.25 | 2nd of 3 · top $8.50 | Why bubble tea is so profitable |
| Average price of a drink at bubble tea shops on Sawtelle, 2024 | $5.74 | 6th of 6 · top $7.28 | Why bubble tea is so profitable |
| Cheapest and most expensive drink on each menu, 2024 · Cheapest drink | $4.25 | 3rd of 3 · top $5.25 | Why bubble tea is so profitable |
| Annual revenue against total operating costs · Operating costs | −$756,000 | 6th of 7 · worst −$1,482,000 | How much a haunted house actually makes |
Percentages3
| Against its own chart | |||
|---|---|---|---|
| Annual restaurant-level operating margin | 30% | 1st of 9 · top 30% | How much a Texas BBQ joint actually makes |
| Annual operating margin against big brands and other independent concepts covered on this channel | 30% | 3rd of 11 · top 40% | Why nobody wants to own ice cream anymore |
| Store-level operating margin | 30% | 4th of 8 · top 40% | Why bubble tea is so profitable |
Counts1
| Against its own chart | |||
|---|---|---|---|
| Number of drinks on the menu, 2024 | 42 | 5th of 7 · top 120 | Why bubble tea is so profitable |
Case studies covering 7 Miles
Case study — Media & entertainmentHow much a haunted house actually makesA haunted house has six weekends a year to make its money back. The good ones out-earn Disney Parks on margin.12 min read
Case study — Food & beverageHow much a Texas BBQ joint actually makesOne in three fail, brisket yields 40%, and the biggest variable in whether you survive is one magazine editor's palate.16 min read
Case study — Food & beverageWhy nobody wants to own ice cream anymoreUnilever, Nestlé and Kroger all owned the biggest brands in ice cream. All three decided it wasn't worth keeping.16 min read
Case study — Food & beverageWhy bubble tea is so profitableA Sawtelle boba shop grosses $1.08M at a 30% store margin on $9 orders. The moat is the supply chain, not the brand.11 min read