Baskin Robbins
The world’s largest ice cream chain, born in California, with nearly 8,000 shops and more of them in Asia than America.
4 figures on Baskin Robbins, drawn from 2 Modern MBA case studies.
The figures
US dollars4
| Against its own chart | |||
|---|---|---|---|
| Average gross revenue per store by brand, 2000 | $896,000 | 4th of 8 · top $1,600,000 | Why Crumbl won't last |
| Cost to open a Cold Stone franchise against annual median revenue by chain, from official franchise disclosure documents | $462,121 | 4th of 5 · top $1,386,549 | Why nobody wants to own ice cream anymore |
| Annual revenue, against the median franchise store | $462,121 | 4th of 5 · top $2,780,000 | Why nobody wants to own ice cream anymore |
| Sales of il Laboratorio's former Greenwich Village location, now closed, against the other independents and the franchise median | $462,121 | 3rd of 5 · top $531,000 | Why nobody wants to own ice cream anymore |
Case studies covering Baskin Robbins
Case study — Food & beverageWhy nobody wants to own ice cream anymoreUnilever, Nestlé and Kroger all owned the biggest brands in ice cream. All three decided it wasn't worth keeping.16 min read
Case study — Food & beverageWhy Crumbl won't lastMrs. Fields had its decade too. Crumbl store margins fell from 30% to 10% while corporate went from $4M to $152M.15 min read