Gucci
Italian fashion house, among the world’s largest luxury brands and by far the biggest name in the Kering group.
4 figures on Gucci, drawn from 3 Modern MBA case studies.
The figures
US dollars1
| Against its own chart | |||
|---|---|---|---|
| Net sales by fashion brand in 2023, in billions | $10B | 6th of 10 · top $38B | Why UNIQLO makes more money than Gucci |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Share of the women’s loafer range by type, 2020 · Classics | 51% | 5th of 5 · top 100% | Why Hermès bags are so hard to buy |
| Share of the women’s loafer range by type, 2020 · Fashion oriented | 49% | 1st of 5 · top 49% | Why Hermès bags are so hard to buy |
Durations1
| Against its own chart | |||
|---|---|---|---|
| Age of today's biggest luxury brands, in years since founding | 99 | 8th of 9 · top 186 | How a $1,000 jacket became a luxury brand |
Case studies covering Gucci
Case study — Retail & brandsWhy UNIQLO makes more money than GucciSame playbook, three outcomes. The only variable was whether the boss knew what stage he was in.16 min read
Case study — Retail & brandsHow a $1,000 jacket became a luxury brandCanada Goose built a real luxury brand in ten years. The margins prove it. The share price says it may not matter.14 min read
Case study — Retail & brandsWhy Hermès bags are so hard to buyGucci spends 12% of revenue on advertising. Hermès spends 4%, makes you earn the bag, and its products appreciate 14.2%.9 min read