Hey Hey
An Echo Park boba shop grossing about $360,000 a year, six years into a quiet residential neighborhood.
8 figures on Hey Hey, drawn from 2 Modern MBA case studies.
The figures
US dollars5
| Against its own chart | |||
|---|---|---|---|
| Annual revenue | $360,000 | 4th of 4 · top $1,080,000 | Why bubble tea is so profitable |
| Average customer spend, against other concepts covered on this channel | $11 | 6th of 9 · top $550 | Why nobody wants to own ice cream anymore |
| Average spend per order | $11 | 5th of 8 · top $15 | Why bubble tea is so profitable |
| Cheapest and most expensive drink on each menu, 2024 · Most expensive drink | $7.25 | 2nd of 3 · top $8.50 | Why bubble tea is so profitable |
| Cheapest and most expensive drink on each menu, 2024 · Cheapest drink | $5.25 | 1st of 3 · top $5.25 | Why bubble tea is so profitable |
Percentages2
| Against its own chart | |||
|---|---|---|---|
| Annual operating margin against big brands and other independent concepts covered on this channel | 20% | 5th of 11 · top 40% | Why nobody wants to own ice cream anymore |
| Store-level operating margin | 20% | 6th of 8 · top 40% | Why bubble tea is so profitable |
Counts1
| Against its own chart | |||
|---|---|---|---|
| Number of drinks on the menu, 2024 | 20 | 7th of 7 · top 120 | Why bubble tea is so profitable |
Case studies covering Hey Hey
Case study — Food & beverageWhy nobody wants to own ice cream anymoreUnilever, Nestlé and Kroger all owned the biggest brands in ice cream. All three decided it wasn't worth keeping.16 min read
Case study — Food & beverageWhy bubble tea is so profitableA Sawtelle boba shop grosses $1.08M at a 30% store margin on $9 orders. The moat is the supply chain, not the brand.11 min read