Modern MBA

Data

Meta

The American owner of Facebook, Instagram and WhatsApp, and the largest social media company in the world.

5 figures on Meta, drawn from 3 Modern MBA case studies.

The figures

US dollars3

Against its own chart
Market capitalization of the world's most valuable companies in 2024$1,277B6th of 10 · top $3,358BWhy Ozempic is so expensive
Annual revenue in billions, 2023–24$135B6th of 9 · top $648BWhy self-checkout didn't replace cashiers
Value of $1,000 invested in 2010 and held to 2019$5,3964th of 7 · top $41,255Why self-checkout didn't replace cashiers

Percentages2

Against its own chart
Gross margins of technology companies against retailers, 201982%1st of 10 · top 82%Why self-checkout didn't replace cashiers
Gross margins of consumer electronics companies against consumer software79%3rd of 9 · top 89%Why Insta360 beat GoPro at its own game

Case studies covering Meta

Case study — TechnologyWhy Insta360 beat GoPro at its own gameGoPro invented the category. A startup took 82% of the market and now owns a future that nobody thought was possible.10 min readCase study — ServicesWhy Ozempic is so expensiveThe same two companies that quintupled the price of insulin now want obesity classified as a disease.16 min readCase study — Retail & brandsWhy self-checkout didn't replace cashiersAmazon's cashierless store was a thousand people in India watching cameras. Every retailer copied it anyway.15 min read

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