Los Gatos Tacos
A Los Angeles taco truck grossing about $231,000 a year, serving around 80 customers a night at a $13 check.
8 figures on Los Gatos Tacos, drawn from 4 Modern MBA case studies.
The figures
US dollars7
| Against its own chart | |||
|---|---|---|---|
| Average yearly gross earnings by vendor, portfolio-wide | $699,000 | 3rd of 3 · top $7,580,300 | How much a taco truck actually makes |
| Annual revenue against total operating costs · Revenue | $699,000 | 5th of 7 · top $1,950,000 | How much a haunted house actually makes |
| Average annual gross earnings of a single brick-and-mortar location | $468,000 | 4th of 4 · top $1,950,000 | How much a taco truck actually makes |
| Average check size against leading restaurant chains | $13.50 | 6th of 10 · top $26.50 | How much a taco truck actually makes |
| Average customer spend, against other concepts covered on this channel | $13 | 4th of 9 · top $550 | Why nobody wants to own ice cream anymore |
| Average spend per order | $13 | 4th of 8 · top $15 | Why bubble tea is so profitable |
| Annual revenue against total operating costs · Operating costs | −$590,000 | 4th of 7 · worst −$1,482,000 | How much a haunted house actually makes |
Percentages1
| Against its own chart | |||
|---|---|---|---|
| Annual operating margin against big brands and other independent concepts covered on this channel | 20% | 5th of 11 · top 40% | Why nobody wants to own ice cream anymore |
Case studies covering Los Gatos Tacos
Case study — Media & entertainmentHow much a haunted house actually makesA haunted house has six weekends a year to make its money back. The good ones out-earn Disney Parks on margin.12 min read
Case study — Food & beverageWhy nobody wants to own ice cream anymoreUnilever, Nestlé and Kroger all owned the biggest brands in ice cream. All three decided it wasn't worth keeping.16 min read
Case study — Food & beverageHow much a taco truck actually makesTwo sisters run fifteen unbranded taco stands in LA grossing $7.58M a year. Almost nobody knows the business exists.11 min read
Case study — Food & beverageWhy bubble tea is so profitableA Sawtelle boba shop grosses $1.08M at a 30% store margin on $9 orders. The moat is the supply chain, not the brand.11 min read