Mid East Tacos
A Los Angeles taqueria serving Middle Eastern tacos, on an average check above most sit-down restaurants.
11 figures on Mid East Tacos, drawn from 5 Modern MBA case studies.
The figures
US dollars6
| Against its own chart | |||
|---|---|---|---|
| Average annual gross earnings of a single brick-and-mortar location | $1,950,000 | 1st of 4 · top $1,950,000 | How much a taco truck actually makes |
| Average annual earnings by single location | $1,950,000 | 1st of 4 · top $1,950,000 | How much a taco truck actually makes |
| Average yearly gross earnings by vendor, portfolio-wide | $1,950,000 | 2nd of 3 · top $7,580,300 | How much a taco truck actually makes |
| Annual revenue against total operating costs · Revenue | $1,950,000 | 1st of 7 · top $1,950,000 | How much a haunted house actually makes |
| Average check size against leading restaurant chains | $26.50 | 1st of 10 · top $26.50 | How much a taco truck actually makes |
| Annual revenue against total operating costs · Operating costs | −$1,482,000 | 7th of 7 · worst −$1,482,000 | How much a haunted house actually makes |
Percentages5
| Against its own chart | |||
|---|---|---|---|
| Food and labor costs as a share of revenue · Labor costs | 29% | 3rd of 4 · top 35% | How much a taco truck actually makes |
| Food and labor costs as a share of revenue · Food costs | 27% | 4th of 4 · top 30% | How much a taco truck actually makes |
| Annual restaurant-level operating margin | 24% | 3rd of 9 · top 30% | How much a Texas BBQ joint actually makes |
| Annual operating margin against big brands and other independent concepts covered on this channel | 24% | 4th of 11 · top 40% | Why nobody wants to own ice cream anymore |
| Store-level operating margin | 24% | 5th of 8 · top 40% | Why bubble tea is so profitable |
Case studies covering Mid East Tacos
Case study — Media & entertainmentHow much a haunted house actually makesA haunted house has six weekends a year to make its money back. The good ones out-earn Disney Parks on margin.12 min read
Case study — Food & beverageHow much a Texas BBQ joint actually makesOne in three fail, brisket yields 40%, and the biggest variable in whether you survive is one magazine editor's palate.16 min read
Case study — Food & beverageWhy nobody wants to own ice cream anymoreUnilever, Nestlé and Kroger all owned the biggest brands in ice cream. All three decided it wasn't worth keeping.16 min read
Case study — Food & beverageHow much a taco truck actually makesTwo sisters run fifteen unbranded taco stands in LA grossing $7.58M a year. Almost nobody knows the business exists.11 min read
Case study — Food & beverageWhy bubble tea is so profitableA Sawtelle boba shop grosses $1.08M at a 30% store margin on $9 orders. The moat is the supply chain, not the brand.11 min read